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Decline in consumer reputation（Service problems）

In the minds of consumers, price performance has not been a reason to choose Haidilao. Service is the fundamental reason to choose Haidilao. And the fundamental of service is people. More recently, Haidilao 's service has received more bad reviews. On the one hand, I think it may be that the customer's lower limit for service has been raised. When customers get used to good service, they will want better service elsewhere. If the customer does not meet the requirements that they want, the customer experience will be worse. On the other hand, some customers think Haidilao's service overdoes it. Some of the waiters were so enthusiastic that some customers didn't like them.

Price control problem

Nearly a year, because of the epidemic. Haidilao has raised prices. But during the epidemic, consumers were equally sensitive to prices. People suffer economically under the impact of the epidemic. For a wide range of restaurants, Haidilao with its rising prices and declining service, is no longer attractive. Haidilao also sent a special apology for the incident. In terms of price, Haidilao needs to attract more people in third-tier cities, not just those in first-tier and second-tier cities.

Prospects for the future

According to the data, restaurant employees account for 97.74 percent of the total employees. Haidilao currently employs about 120,000 people. Haidilao had 935 restaurants as of June 30, 2020. The average restaurant needs 内容过长，仅展示头部和尾部部分文字预览，全文请查看图片预览。 价格上涨，服务下滑的海底捞已经不具备吸引力了。因为这件事，海底捞还专门出了道歉。在价格方面，海底捞需要吸引更多的三线城市的人们，而不是仅仅局限于一二线城市。

未来的展望

根据数据显示，门店员工占总员工的97.74%。目前海底捞拥有大约12万员工。截止2020年6月30日，海底捞拥有935家餐厅。平均每家店需要128位员工。对于高速扩张的海底捞来说，在需要大量员工的同时还要保证服务质量。这是一件很难的事。同时也说明了为什么一些顾客会觉得海底捞服务质量下降。在海底捞单一的晋升制度下，员工们为了自己稳定的晋升机会，很少进行自己的创新。而一个优***，是必须要创新的。所以海底捞的管理制度需要变革。

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