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So Before we start our business, we need to acquaint with the business environment. Here’s our overview of OUHK Product offerings. We have four restaurants, The Jubilee Club on the jockey campus. in Main Campus we have the OU Club the OU Café and the noodles bar. Above all shows, All four restaurants sell different items, And the variety of dishes is also relatively wide.

In the cafeteria and around the campus, there are places where students like to eat. The first is Homantin Plaza, with ten restaurants serving Western, specialty, and Chinese food.

The other one is Oi Man Plaza, which has a lower consumption level than Homantin Plaza and have nearly twenty restaurants. Based on this information, we can also develop some of IPUDOO's opportunities and threats in this business environment. Next, Let's welcome Lee:

From Li Yi's analysis, we can know that it is not easy to carry out our business smoothly，so we sent out a survey questionnaire with nearly 200 students. Then we collected and analyzed the research results of local and inland students. You can see we put the evidence on here，and We define OUHK, the target market, as a single psychological segment. "Quick/convenient" and "Taste," is the standard of most students choose restaurants, indicating that students and staff in the school life pace are fast.

2. OUHK have nearly 18,000 students, more than 900 teachers. From the survey results, the respondents' level of expenditure per meal to maintain at $30-50HKD is relat 内容过长，仅展示头部和尾部部分文字预览，全文请查看图片预览。 ften waiting in line. Now move to the next part

1.为什么是single psychological segment

便捷/就餐环境好/味道符合自己就符合lifestyle

Value proposition

快速便捷是同一个意思 适中的price为另一点 组成value proposition

如何在***现有产品的情况下控制价格

答：相比于其他一风堂门店 本店固定成本会降低很多

你们是如何选出这三个菜品

答：在可控的成本范围(fix cost)内 选出了七样菜品 大家投票选出了最高票数的三样

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