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BEC口语总结

一．商务旅行/差旅

前期准备preparation

accommodation：book a hotel（hall等）with adequate working facilities（such as fax machine，internet access，computers等）

transportation :choose a convenient（suitable）means of transportation

费用：hotel bills，traveling expenses，public transportation fares，fax or telephone charges，

client entertainment expenses

考虑因素:

文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world

如何应对:

promote the global mindset

become sensitive to the cultural difference/be open-minded

respect for native culture

consider cultural taboos

the staff should acquaint with differences in language，laws and social customs

relocate the employee to work abroad to experience different working style

二．员工培训training

(1)主要内容：（内容+意义

1.communication skills +avoid misunderstanding；get the work well done

2.customer service +it is critical to meet customers‘ needs；increase customers’ satisfaction

3.interpersonal relationship + enhance mutual understanding and trust

4.computer skills + it is important for conducting administrative and offer tasks

5.safety training + give practical advice for avoiding getting hurt

6. business ethics（商业道德）+customers’ loyalty and trust to the company

(2)重要性

从公司发展的角度看：

enhance company image

increase productivity

从雇员的角度：

1. increase job satisfaction

2. boost morale（among employees）

3. enhance efficiencies in process which result in financial gain

4 . reduce employee turnover/retain employee

5. acquire more practical skills that is beneficial for the personal development

6. ensure employees have greater commitment in their work/continue effort

7. ensure employees keep up with the latest information for market trend

9. help them have a clear idea of future job

(以上的好处或重要性适用于任何***发展的政策措施或活动)

(3)如何使培训有成效

Good preparation ensures effective training（任何有关准备的主题都可以套用）

maintain a positive energy and attitude

fully equipped facilities

meet the training needs/requirements

company budget

well-organized materials

（4）如何鉴定培训是否具有成效

1. organize a relevant test

2. to conduct a survey to participants to see whether they have any improvement in the work performance

3. whether the training address the issues/solve problems

三．激励员工 留住员工

措施：（具体措施+好处）

offer financial benefits/bonus

effective training + 同上training的好处

provide cozy/comfortable working environment + feel at ease/increase efficiency

paid holiday + release

profit-sharing plan 公司利润分享制

stock option

constant communication between the employer and the employer

flexible working hour+ balance work and life/reserve time for family，hobby or personal development

offer some special gift that meet employee’s expectation

opportunities for promotion

offer physical health check-up for the staff/membership or discount at health and fitness club

四．招聘Recruiting

(1)招聘方式（优缺点）

1.内部招聘internal promotion

优点：have more motivational value

boost morale

encourage employees to continue effort

give other employees anticipation of promotion

reduce the orientation and training cost

make good use of abundant human resources

缺点：if not fair，it will lead to internal conflict

补充一下内部招聘的具体做法：a selection test/well-designed interview/check record of past performance/appraisal

2，外部招聘external recruitment

优点：receive a source of new ideas/latest knowledge

avoid unfair selecting

be contributable to company‘s overall growth and success

缺点：deprive career anticipation

discourage morale

Increase training cost

其他招聘方式（TV，newspapers，internet，recruitment company）

各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）

Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying

Television：reach vast audience + high cost；people often change channels

Newspaper(put ad in the local newspaper)：reach vast reader + life

span is short, readers often discard them quickly

ask a recruitment company :professional + high cos；cannot find the right person

五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity

1. Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying

2. Television：reach vast audience + high cost；people often change channels

3. Newspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them quickly

4.radio：low cost

5.give out free sample：give a personal experience

6.send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）

7.give out leaflets

六．商务会议

(1)前期准备（召开前要考虑的要点）

1. agenda（key point）：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask them for suggestions for items

2. venue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants；

3.facilities：fully equipped with necessary facilities such as overhead projector，fax，telephone，computer with access to the internet

4.the size/length of the meeting

(2)集会的目的：

1. keep on track of market trend(to respond quickly)

2. gather ideas to reach more workable final decision

3，offer platform to share valuable experience

exchange views to solve problem

(3).其他形式的集会活动

1. buffet dinners

2. afternoon teatime

3. sightseeing tour

4．an reward ceremony

目的同上：商务会议的目的

(4).参会需要带的文件（只是个大概）：

1. work plans

2. analysis for market trend and development

3. sales report（销售会议）

4. related figures/data

give a overall picture；useful for setting goals/targets

（5）参加会议需要注意什么(会中):

1.listen carefully :show respect to others；benefit from their views

2. take notes：ensure not miss the important items；useful for later reference

七．缓解工作压力/应对繁重工作

(1).表现：

consistently working late

working through lunch

come to work even when ill/often ask for sick leave

rush to meet tight deadline

bring work home

(2)后果：

high turnover；poor performance；in low spirit；lower productivity

(3)解决措施：(具体措施+好处)

time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work

flexible working time + balance work and life

provide some sports facilities/organize sports activities + enhance employees’ health

encourage to take up a hobby + get off the fatigue

provide coffee rooms and nutritious refreshment + help to relax

provide childcare/eldercare/transportation facilities + help to cope with these responsibilities

八．***危机的措施：

It is really time that we should take some immediate measures

1. issue a news release

2．make arrangement for the victims

3. offer all kinds of assistance

4. offer some compensation

5. assign some staff to their family to help to cope with tragedy

6. make a promise to

7. organize some related training programme about

8. (产品)recall all the product from the market to prevent possible danger

九．公司选址/迁址

考虑因素：

get closer to the target market

cheaper labor cost；low rates of corporate tax

site：well-established and fast-growing business area（which have high level of demand for services）

convenient public transportation

leasing rent（choose one can afford）

avoid competition

consider expansion potential（which offer some flexibility and room for the expansion of company）

better working environment

好处：boost business；lead to higher-quality performance；increase company‘s profits

（这几个都是万能短语）

十．市场营销(产品相关的话题)

(1)产品属性：

brand；price；quality；after-sales service；reputation；reliability

(2)价格的制定

影响因素:competition; supply and demand; customers’ perception of price

措施: offer seasonal /trade/cash discount to stimulate demand，boost sale

Carry out survey to find out customers’ needs and tastes

(3)产品推销/推广

目的 内容过长，仅展示头部和尾部部分文字预览，全文请查看图片预览。 s

take them to see places of cultural and historical interest/experience cultural events（plays；concerts；sport events）

+ offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their business interest in china；have a chance to take in the local flavor

cost

high cost means excellence in service

business objectives

have a clear plan in mind

work out a list of specific business objectives to achieve

land business contracts

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